Garnier Targets Men by Engaging the Gaming Community Through Exclusive Partnership with the Inaugural FC Mobile Festival Bangkok 2025
Garnier, the leading global beauty brand and known for its commitment to performance-driven skincare solutions, helps gamers level up their #GarnierGAMEFACE at the inaugural EA SPORTS FC Mobile Festival Bangkok 2025, an exciting e-sports championship powered by EA Sports.
The way men approach skincare is evolving — and Garnier is here to meet them where they are. More men today are embracing skincare as part of their daily routine, moving beyond the basics to take real ownership of their skin health.
As the festival’s official and exclusive skincare partner, Garnier’s high-performance skincare delivers innovative skincare solutions to support gamers both online and in real life (IRL) – gearing them up to face every challenge with confidence – because #NotAllSkincareIsTheSame.
With deep scientific expertise and a commitment to inclusivity, Garnier develops products tested on over 10,000 Asian skin types[1] and tones — including formulations tailored for men — delivering visible, effective results that support every skincare journey.
Roger Salhab, General Manager, Garnier, South Asia Pacific, Middle East, North Africa (SAPMENA), says: "Asia is home to over 1.5 billion mobile gamers, with males making up around 60% of the audience. At Garnier, we see skincare as the confidence booster for gamers — helping them stay fresh, focused and ready for the spotlight — giving them the #GarnierGAMEFACE. Garnier is no longer a routine — it now becomes a ritual. We are proud to be the official and exclusive skincare partner at the inaugural FC Mobile Festival Bangkok, bringing our performance-driven expertise to the gamer lifestyle, offering skincare solutions tailored to Asian skin needs — including formulations specially designed for men.”
As the exclusive skincare partner, Garnier knows that pre-game rituals are key to fueling gamers for the battles ahead. At the festival, fans got to experience Garnier’s advanced formulations that transform everyday skincare routines into rituals of focus and preparation at the brand’s activation zone.
Garnier has also partnered with 60 creators from across the region for the festival, including Rubsarb Production, Dyland Pros, Rk Reddy, and Basharkk, to highlight how Garnier’s skincare solutions are an essential part of gamers' daily rituals — preparing their skin and boosting their confidence for every challenge, both in-game and in real life.
Garnier’s commitment to quality and innovation shines through every product, with 99% of ingredients now vegan and all formulas approved by Cruelty Free International.
From the brightening actives in Bright Complete Vitamin C Booster Serum to the dermatologist-approved Super UV Cooling Watergel Sunscreen, each high-performance formula supports healthy skin — especially for gamers — helping them stay fresh, focused, and ready for any challenge with their #GarnierGAMEFACE.
Find out more on Garnier’s socials @garnierthailand, @garnierindonesia, @garnierindia on Instagram, TikTok and YouTube. For Saudi Arabia, find out more from @garnierarabia on Instagram & YouTube and @garnierKSA on TikTok. Alternatively, you may visit the brand’s pages - Garnier Thailand, Garnier Indonesia, Garnier India.
[1] Based on the total number of clinical and consumer tests over the last 5 years.
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