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Leaders to Know 2012
By: GCI Editors
Posted: January 31, 2012, from the January 2012 issue of GCI Magazine.
The beauty industry is powered by creative, capable people who work hard to keep consumers engaged with innovation and insightful products. Here, GCI offers a selection of a few of those dynamic personalities for 2011–2012.
Mally Roncal, Founder, Mally Beauty
Celebrity makeup artist Mally Roncal began experimenting with color and makeup at an early age, using her mother as her model. She has now turned those experimentations into a $50 million-plus business.
With both her parents being physicians, her career began down a much different path, following in her parents’ footsteps of a pre-med education. But with her passion for art, makeup and fashion still burning, Roncal stepped off that path to explore the power of makeup. Her contagious enthusiasm and energy, evident in her QVC spots, as well as her talent with a makeup brush, make her one of the most in-demand makeup artists for some of the world’s top celebrities.
That hands-on, practical experience and natural curiosity about products and ingredients (while working part-time at the Shiseido counter at Barneys, she studied ingredient labels) translated into real insight to create a diverse range of products under a beauty philosophy that emphasizes healthy, breathable skin that looks flawless and dewy. “Makeup is simply the accessory that allows someone’s true nature and beauty to outwardly manifest itself,” she said.
Now, in addition to her QVC appearances, Roncal’s energy and passion for beauty and consumers finds an outlet in social media, where she partnered with Ustream, Inc. (www.ustream.tv) to conduct live “shows” to provide makeup tips, address viewer questions and host a forum to connect with her customers and gather their feedback in order to continue to build innovative products, develop the brand strategy and live her beauty philosophy.