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Leaders to Know 2012
By: GCI Editors
Posted: January 31, 2012, from the January 2012 issue of GCI Magazine.
page 4 of 4
With interest, experience and success in the technology transfer, biotech and consumer goods industries, among others, Farsedakis has a talent for creating products that both fill a niche and meet universal needs—making Blinc’s tagline of “Innovation Meets Beauty” apropos.
Farsedakis, who speaks four languages, studied at Oxford University in the UK and holds an MBA from George Mason University in Virginia.
Ido Leffler, Co-founder, Yes To Inc.
Stocking shelves as a 16-year-old taught Ido Leffler three lessons, he told Beauty Inc. magazine: “Firstly, make every process as easy as possible for those working in stores. Secondly, make your product interesting. Thirdly, think about how the customer shops.”
It’s what is striking about Leffler—he’s an expressly unique individual (How many teenagers are noting shopping behaviors and retailing potential?) who can express the broadly universal in an actionable way—and it’s reflected in his company and products.
He’s built a company on lines that utilize just about everything you can find in a backyard vegetable garden—carrots, cucumbers, tomatoes and blueberries—creating unique products with ubiquitous ingredients. Consumers across the globe are familiar with what’s in the products while recognizing the products themselves are idiosyncratic—an irresistible combination that’s helped Yes To grow from six products available in 16 doors when it launched in 2005 to more than 20 products across four lines available in 28,000 stores around the globe.