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The Future Of Beauty: Redefining the Conversation
By: Marta Cammarano, Mariangela Gisonda, Jennifer King, Nichole Kirtley, Beatriz Loizillon
Posted: August 11, 2010
Future of Beauty: (from left) Mariangela Gisonda (The NPD Group, Inc.), Marta Cammarano (Intercos USA), Lezlee Westine (Personal Care Products Council), Nichole Kirtley (L’Oréal USA), Jennifer King (Firmenich, Inc.) , Beatriz Loizillon (Estée Lauder Companies).
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According to the U.S. Census Bureau's 2008 Annual Survey, manufacturers of beauty products consumed less than a third of the kilowatt hours of electricity relative to the average of other U.S. manufacturers. As for safety, FDA statistics confirm that cosmetics are one of the safest categories of products used by Americans: With more than 11 billion personal care products sold each year, only 150 adverse experiences (mostly skin rashes or allergies) have been reported.12 The industry is also very involved in philanthropy and contributes twice as much to charitable causes than any other industry. Each year, beauty companies donate over one million individual products and raise more than $2 million for cancer patients through the Look Good ... Feel Better Program.13 Since the majority of consumers are not aware of these facts, isn‟t it time that the beauty industry told its side of the story?
Beauty Care’s EDUCARE: EDUCARE will be an in-school initiative designed to educate students ages nine through 12 on the value and impact of beauty wellness on health. During these years, students are mature enough to be exposed to these concepts and yet impressionable enough to develop healthy habits. The program will consist of three modules—Personal Care, Responsible Consumption and Holistic Health—starting in the fourth grade and concluding with the sixth grade. EDUCARE will be an extension of traditional in-school health programs and build upon their physical and nutritional lessons.
The first module will teach fourth grade students personal care. Topics surrounding grooming and good hygiene will be addressed at a time when children are beginning to experience hormonal changes. Students will learn how to care for their skin, develop cleansing and moisturizing regimens, as well as the importance of sun protection. In addition, students will be taught about ingredients and how to read labels. Products donated by beauty companies will help students practice proper habits.
In the fifth grade, students will participate in the Responsible Consumption module. U.S. consumption of food and personal care products has become a physical and environmental threat. Here, students will be guided through a product's life cycle, from conception, through distribution, and onto disposal, with the goal of intelligent reduction. Students will learn the impacts, both positive and negative, of consumerism with the objective of becoming more informed consumers.
The last module, Holistic Health, intersects students in the sixth grade. The focus is on health and beauty from within, appropriately following Personal Care and Responsible Consumption. With a growing multi-ethnic population and the continued growth of the Asian economies, students will be exposed to both Eastern and Western care methodologies. Students will learn about digestion, a central concept of Eastern medicines, and how it affects the way they look and feel. Social and emotional aspects, topics that will increasingly be part of traditional health by 2020, will also be incorporated.