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It’s no secret women want it all: cosmetics that feel good, look great and last long. Oh, and are good for the skin, too. Sound impossible? Not with the emergence of two-in-one treatment makeup that lets consumers enjoy the benefits of powerful skin care active ingredients in color cosmetics.
The trend is driven by two major preoccupations in the cosmetics market: antiaging and naturals. Makeup brands
with antiaging benefits have induced a $39 million growth in the category in the past two years, according to market information provider Mintel.
In the U.S. alone, the makeup market grew by 6% from 2001 to 2006, totaling $6 billion in sales last year. This dynamic growth reflects the fact that specific areas of the segment are growing faster than others, primarily due to products that incorporate antiaging and natural ingredients in sophisticated ways.
As women pay more attention to what they put on their faces, formulators are challenged to create increasingly sophisticated product forms that answer consumer needs beyond color. With the maturity of the facial makeup market and the rising number of brands in the marketplace, innovation is the key to getting into women’s makeup bags.
As consumers look beyond the visual effects of makeup, brands expect innovation in a wide range of cosmetic technologies.
Niche specialty chemicals company Perstorp has made a bid to make its mark on the cosmetics and personal care industry with the in-cosmetics 2007 introduction of a palette of intermediate materials—predominately targeting the antiaging and male grooming markets. The company’s global marketing of raw materials for use in cosmetics will be its first venture into the industry.
With confidence that the industry will continue expanding, the company looks to form lucrative partnerships with manufacturers customizing solutions that cater to increased demand. The materials are said to boost the desirability of active ingredients such as vitamins, antioxidants and functional products—as well as UV absorbers, multifunctional emollients, thickeners and polyurethane dispersions.