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2 in 1: Makeup Meets Skin Care

By: Sara Mason
Posted: November 8, 2007, from the November 2007 issue of GCI Magazine.

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Perstorp claims its materials palette can achieve durability and substantivity in cosmetics while securing essential properties, such as adhesion and gloss, and emphasizing skin feel and waterproofing in lipsticks and mascara.

Also in response to recent trends, Dow Corning is evolving from its roots in silicon-based technologies with EP-9261 TI, a white cross-linked dimethyl polysiloxane elastomer powder combined with low-particle size titanium dioxide that helps improve SPF while providing smoothness and a non-greasy skin feel. It was launched this fall along with three other multifunctional cosmetic powder innovations developed to provide unique textures and sensory experiences, optical effects, compaction, sebum absorbency and thickening properties.

Dow Corning also has released a range of novel color cosmetic formulations based on the new 9701 Cosmetic Powder, which can mask wrinkles and give skin a silky feel. As a silicone elastomer powder with silica treated coating, its unique composition makes it easy to use in different media—even in the presence of pigments—without sophisticated processes or equipment.

“This versatile powder addresses a growing trend of upscale consumers expecting a youthful look and skin care benefits from their color cosmetics,” said Myriam Delvaux, personal care segment leader, Dow Corning. “The combination of ease-of-use and multifunctional properties will allow formulators to differentiate their color cosmetic applications and deliver antiaging effects and a superior skin feel that consumers demand.”

To broaden the range of care claims for treatment makeup, Laboratoires Sérobiologiques offers Active Powders, which enable a controlled release of a pre-solubilized active ingredient into the skin by spontaneous diffusion. Traditionally, such an introduction of water-soluble active in anhydrous makeup formulation was limited due to raw material incompatibilities and process restrictions. In efficacy studies, this technology has demonstrated its ability to improve the bio-availability of the active.