GCI Magazine

Management Sponsored by

Email This Item!
Increase Text Size

Technology’s Bad Rap?

By: Karen A. Newman
Posted: August 26, 2008, from the September 2007 issue of GCI Magazine.

Part of the considerable fun we have around here at GCI magazine is getting a handle on the latest capabilities in ingredients, packaging, fragrance creation and so much more. The beauty industry thrives on what’s new, and much of what’s new starts with advances in the many technologies that impact—in fact underpin—our industry. We know that technology is the practical application of knowledge and the capability given by that practical application. Sounds like a good thing, doesn’t it?

Well if it is such a good thing, then why did so many great minds of the past century write so negatively about technology? I looked around for a quote or two to add a little erudition to our technology feature in this issue and really found nothing positive. Frank Lloyd Wright, an architect born in 1867, said, “If it keeps up, man will atrophy all his limbs but the push-button finger.” That’s surprising commentary from a guy who was around for the invention of the automobile, the phone, television, penicillin, and who missed the first unmanned space flight by only three years. He lived for nearly a century—and what a century of technological achievement it was.

I suppose it pays to remember that many of the famous people weighing in on the subject over the course of the past century were doing so in times of great social upheaval and change. But that time span—that great century of change, where each advancement seemed to enable another of even greater magnitude—spawned the computer and the digital age in which we live. Life in this era is not without its concerns, but so much good has come from it.

One new technology that gets an airing in our feature is a cell phone application that allows a cosmetics customer to check a foundation shade against a photograph of herself before she buys it and takes it home. While not on the level of lifesaving medical technology, it does have the potential to improve one aspect of life.

Max Frisch, a Swiss architect, playwright and novelist, said, “Technology is a way of organizing the universe so that man doesn’t have to experience it.” Hogwash! If a technology exists to help a woman choose the right shade of foundation on the first try, should she be denied that opportunity? Or should we stand by watching as she endures the frustration of trying color after color at considerable expense just for the life experience when we know other options exist?