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Innovation Drives Sales Growth

By: Imogen Matthews
Posted: October 13, 2008, from the March 2006 issue of GCI Magazine.

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Oils are another upcoming format, already popular in Germany and quickly catching on as a versatile and less greasy alternative to body creams, butters and balms. The Body Shop’s Monoi Miracle Oil is a light, nongreasy coconut oil scented with gardenia flowers for use as a moisturizer on the body or even as a prewash on the hair. Bio-Oil, from South African skin care company Union-Swiss is claimed by the company to be one of the fastest-growing skin care businesses worldwide. The unique ingredient in Bio-Oil is PurCellin Oil™, a rapidly absorbed “dry oil” that can be used to reduce the appearance of scars, stretch marks and uneven skin tone and is recommended for dehydrated or aging skin.

Energizing Formulations in Skin Care

Mintel* has recorded, via its Global New Products Database, several new skin care launches that claim to energize the skin. French skin care brand Daniel Jourance Océ Vie radiance revitalizing face cream contains the marine active ingredient thermophiline, a smart ingredient that helps protect and revitalize skin, and Rock samphire, a sensory ingredient known for its stimulating properties. It also claims that its texture and fragrance with essential oils infuses the skin with a wave of freshness and well-being.

Another French brand, Mademoiselle Bigondi, has launched a range of moisturizers that can be customized to the user’s needs and moods. Energizer is an energizing face cream that contains botanical ingredients, amino-acids and vitamin B, said to promote the production and storage of energy in the cells. Détoxifiant is a detoxifying cream with ivy, sunflower and rice extracts and is said to protect the skin against urban aggression, leaving a protective veil on the skin. Eclat du Teint is a radiance care cream that contains fermented black tea extracts which claims to give a peach-like complexion to gray and dull skin. Light-reflecting micro-prisms help to illuminate the complexion, leaving it brighter and clearer.

Japanese Mikachan Moisturizing Cream comes in striking packaging replicating a life-size Satsuma orange. It is positioned as a quasi-drug and medicated facial cream containing citrus unshu peel extract, botanical collagen (carrot extract) and botanical hyaluronic acid (okra extract) for moisturizing effects.

Skin care alternatives to Botox® injectibles are a continuing and important trend as women look for kinder, less invasive ways of ironing out expression lines. Mintel’s global new products database recently cited Laboratoire Cosnessens’ Ice Source, an instant lifting cream in an innovative quick-freezing tub. Within the packaging is a mechanism that lowers the cream’s temperature 20 degrees and is enriched with an Arctic raspberry cryo-active. The freeze effect is said to last up to eight hours, but the product should be kept in the refrigerator in order to preserve its hydrating and antiwrinkle properties.

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