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The Clash of Structure and Chaos

By: Marie Alice Dibon
Posted: February 27, 2009, from the March 2009 issue of GCI Magazine.

page 3 of 8

Control is not something Daniel Maes, senior vice president of R&D at The Estée Lauder Companies, Inc., likes a lot either.

“In the creative process, if you start encountering blocking elements, you are dead,” he emphasizes. “When we decide to work on something, we only pay attention to intellectual property—which can really come back at you later on—but that’s it. The bottom line is: We have complete freedom without any control, any guidance or any limitations but our own.”

“I never felt restrained in the 32 years of my career at Clarins,” says Lionel de Benetti, head of research and member of the board at Clarins. “There is a culture of innovation here at Clarins that includes giving us total freedom.”

And that is another key point.

3. Maintain or Create a Culture of Innovation