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The Clash of Structure and Chaos

By: Marie Alice Dibon
Posted: February 27, 2009, from the March 2009 issue of GCI Magazine.

page 4 of 8

In order to be innovative, you have to be innovative as a company. An individual or a department alone will never be enough to move things in the right direction.

“For Clarins, the driving force behind product development has always been innovation,” continues de Benetti. “We are constantly reminded that nothing should stop us from moving forward. This we really owe to Jacques Courtin-Clarins, the founder of the company.” That is a common denominator in most of the innovative companies interviewed. At the core was a creative founder. All gave that initial impulse to their companies that have then worked to maintain this unique culture.

What made those founders so successful was also their legendary curiosity and open mindedness; their ability to look out, rather than in, which they imprinted onto their companies.

4. Bring in New Ideas and New Blood

Creative companies are open to the outside. They create systems and structure themselves so as to remain open-minded and open to outside teams and people. They also treat open-mindedness as a quality, not as a threat.