Most Popular in:

Innovation

Email This Item! Print This Item!

Technology, Science and Beauty Innovation

By: Donna C. Barson
Posted: August 3, 2010, from the August 2010 issue of GCI Magazine.

page 3 of 5

Estée Lauder’s Advanced Night Repair is one of these launches. It uses the brand’s proprietary Chronolux Technology to rev up skin’s natural reparative ability during the night. It claims to neutralize up to 90% of environmentally generated free radicals before they detrimentally impact skin’s appearance.

Retinol, and similar agents, also continues to be a powerful agent in fighting the signs of aging. Kits such as the Zo Skin Health’s DNA Repair Program contain a retinol product with a DNA repair complex that speeds up the repair of environmental damage.

Protection for Hair

The latest trends in hair care continue to support in-salon keratin treatments, which remove curl and frizz without the use of permanent straighteners and are safe on color-treated hair.

“BKT, the Brazilian Keratin Treatment, is still wildly popular and increasingly requested in 2010,” says Carolyn Brundage of the website www.prettycity.com. “Having had the treatment myself, I can understand the demand. For women who spend up to an hour in the morning blow-drying, flat-ironing and damaging their hair, BKT is a real multitasker—saving time, hair quality and perhaps even money in the long run.”

Mike Van den Abbeel, a stylist and owner at Mosaic Hair Studio in Orlando, Florida, agrees keratin treatments are a lasting trend and are driving future developments. “These new treatments are temporary, lasting about three to four months, and they slowly fade from the hair. Because they are a treatment and not a chemical service, clients with color and highlights can benefit from this,” he says.