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Innovation

New in Innovation (page 29 of 51)

Feb 08, 2013 | 10:38 AM CST

P&G Launches Connect+Develop Website

The website lets innovators link directly to P&G’s posted needs, which are organized by business area and searchable by topic.

Feb 06, 2013 | 02:42 PM CST

Emotional Connections with Brand Packaging

By: Donna Sturgess

A study on non-conscious responses to packaging from Buyology shows the kind of behind-the-scenes thinking that can affect consumer purchases and brand loyalty.

Feb 04, 2013 | 04:16 PM CST

Is Your Packaging Saying Hello or Goodbye?

By: Alisa Marie Beyer

On the crowded beauty shelf, there’s only one way to be sure your brand is connecting with consumers and singing the song she wants to hear—your packaging.

Feb 04, 2013 | 11:33 AM CST

Social Beauty: How New Developments in Social Media are Changing the Industry

By: Imogen Matthews

Much is made of the importance of social media and Internet retailing, as well as of having an online media strategy, and yet many beauty brands have yet to embrace one. Imogen Matthews, consultant to in-cosmetics, researches the latest social media and e-retail trends and implications for the beauty industry.

Feb 01, 2013 | 09:08 AM CST

Henkel Recognizes Its Outstanding Suppliers

Henkel took the time to award its supplier partners for their assistance and innovation in the continuing development of Henkel's consumer products.

Jan 25, 2013 | 10:42 AM CST

Bespoke Skin Care Options Helping Prestige Market, Says Euromonitor

According to an analyst insight article focused on the U.K., cautious consumer spending has created a challenge for prestige beauty that offers two choices: either create offerings at lower prices or increase perceived value for money and therefore prices. In skin care, the latter option appears to be working.

Jan 24, 2013 | 01:35 PM CST

Boots UK Debuts Service to Color Match Foundation for Customers

In a collaboration with X-Rite, the pharmacy and beauty brand have debuted the No7 Foundation Match Made Service in 668 stores in the U.K.

Jan 24, 2013 | 12:03 PM CST

Using Content Marketing to Show Product Evidence

By: Sarah Ban

Proof of scientific claims are important to many consumers when they choose what products to purchase, particularly if they’re looking to remedy a certain issue such as aging or acne, and content marketing—through blogs, e-books, and other info and products—can be used as a long-term, long-form version of ad and/or label copy to convince customers of a product's statements.

Jan 22, 2013 | 10:42 AM CST

L’Oréal USA Empowers Girls to Seek More Science, Math, Engineering Opportunities

The beauty brand launched www.forgirlsinscience.org, a website designed to inspire and empower girls to pursue careers in science, technology, engineering and mathematics

Jan 15, 2013 | 11:26 AM CST

Barrymore's Flower Line Launches at Walmart

Actress Drew Barrymore's Flower cosmetics line is beginning to appear in Walmart stores and on walmart.com.