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Unilever Crowdsources Shower Ideas

Posted: August 14, 2013

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The move comes after the announcement of a partnership between Unilever and co-creation community eYeka in order to further tap into its open creativity platform across Asia-Pacific, Middle East, Russia and South Africa. Through the partnership, eYeka’s online community of over 250,000 creators will have the chance to develop ideas for a number of familiar Unilever brands.

François Pétavy, CEO of eYeka, said, “eYeka’s mission is to leverage the world’s creativity to enable organizations and people to create a better future together. This initiative is a tremendous opportunity for our community to have an impact on our environment. We are proud to be invited by Unilever to participate in such a meaningful endeavour.“