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To Tweet or Not To Tweet—Understanding the Risks in Social Media

By: Kenneth C. Hegel Jr.
Posted: July 13, 2011, from the July 2011 issue of GCI Magazine.

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Network Security: Outsiders gathering information on employees to gain access to networks and valuable confidential information.

Reputation: Bad publicity stemming from negative comments, photographs, etc. posted by employees that are found to be offensive by the general public could lead to a loss of both sales and clients.

Viruses: Harmful computer viruses or spyware could be transmitted onto corporate computer operating systems and or servers for the purposes of stealing valuable information about the company.

Copyright Infringement: Unauthorized use of a competitors slogan or trademark could bring rise to a claim.

There are typically two types of insurance exposures that are affected the most by the use of social media. The first exposure is that of the liabilities emanating from the use of social media to market your products and services. The second exposure is that of social media and how it relates to employment practices such as cyber bullying. And there are two insurance products available that can help assist in covering these exposures.