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Focus on Eye Pencils: Q&A with Linda Eisner

Posted: March 5, 2008

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Linda Eisner: Daily moisturizer. Everyone looks better when the skin is hydrated and glowing.

GCI: How do you believe the beauty industry is changing or has changed, and what news or trends do you think will be important for professionals to pay attention to this year?

Linda Eisner: Environmentally-friendly products. Consumers are looking to make changes that are healthier for their families and, ultimately, for our planet. We are looking for healthier crops, soil and animal life where the former has been sacrificed in the name of productivity and convenience. I have been focusing on food, water, personal care products and household cleaners. Consumers are becoming more educated about cancer-causing ingredients and toxic chemicals. I believe we will be looking for simplified products—going back to the basics [with organically-grown products, not genetically engineered or synthetic. For example, in the cosmetics world, instead of slathering thick pore-clogging foundation onto one’s face, the new trend is to brush on mineral powders, which gently prime the skin, cover imperfections and even out skin tone naturally. Brushes by Karen private labels a fabulous line of mineral makeup. For myself, my cosmetic application is completed in five simple steps. I shape my eyebrows, brush on my mineral make-up, apply my eyeliner, mascara and lipstick, and I’m out the door. Natural looking and simple. I too am trying to leave a softer footprint on the earth.

GCI: What have been the milestones thus far in your career?

Linda Eisner: For years, I had been creating under the specifications of one person or company, and now I get to use the opinions and tastes of different genres of people. I feel like I am evolving, going from private labeler to manufacturer/wholesaler/retailer.

GCI: Who is your business role model?