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In the Chair with Laurent Dufourg
Posted: March 5, 2008
page 4 of 4GCI: What steps should prospective future clients take to start a relationship with your salons?
Laurent Dufourg: The best way is to look at our Web site, which is very user-friendly at www.priveproducts.com or come meet me and my new creative director at our academy classes, which really show our brand philosophy about hair-cutting [and] products, and [it] brings to life our mantra: “You have the talent. I have the tools. Let’s beautify the world.”
GCI: How do you believe the salon/beauty industry is changing, and what news or trends do you think will be important for professionals to pay attention to in 2008?
Laurent Dufourg: The only one we are focusing on for products is going green. We are intensively working on an eco-friendly line for Privé that will deliver, which is a challenge…. We are also launching [a] talent search for the new top stylists in America called Hot Shots, [during which] we are helping stylists nationwide to be the next thing. Also, American women are back in salons for [a] simple blow dry. Having a good hair day has never been that important... [Having] a relaxing me moment [I something] that everyone deserves after running and working all the time between careers, family life [and] dating life.... Also, another massive trend are men’s grooming products. More and more men buy styling products and come to our salons, giving up the barber shop. We are also working on men/women products starting with our new wax, [which came out] in February 2008.
GCI: What are projects on your roster now, and what are your future professional goals?
Laurent Dufourg: To go green, grow our new academy and give a chance to next Hot Shots.