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Trade Routes: U.S. Exports Are Booming; Are Yours?

By: Michael Wynne
Posted: April 2, 2008, from the April 2008 issue of GCI Magazine.

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Plan to visit. There is no substitute to seeing for yourself how markets operate; by all means, do visit the country or countries that interest you. That first-hand information is invaluable. In addition, there is also no substitute for personal, face-to-face contact with potential customers and suppliers. Remember, business all around the world starts with relationships, and business grows as the relationships grow.

Learn how to negotiate. Negotiating skills are vital to any business. If you’ve never had any training in negotiating, get some—what you learn can save you millions of dollars both in the U.S. and abroad.

Study the cultures. Each culture has its own way of doing business and of negotiating. Negotiating across cultures can be challenging, especially if you don’t know much about the specific cultures with which you will have to deal. Understanding the cultures contributes enormously to the ease and success of doing business internationally.

In summary, the global market is becoming much more attractive as the dollar decreases and makes American products and services more affordable to the whole world. Now is the time for you to get your share of the multi-trillion dollar international market. Go for it.

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