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Tova Did It Her Way: Celebrating 25 Years of the TOVA Signature Fragrance

Posted: May 27, 2008
Tova Borgnine

Tova Borgnine

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Tova Borgnine: My Emollient. It has the highest concentration of cactine, our proprietary ingredient. I use it for my face, my cuticles and whatever feels dry. It is my magic potion. I must have it with me at all times! Second, I choose my Lip Redeemer, because it makes my lips smooth and hydrated.

GCI: Who has been your biggest business role model?

Tova Borgnine: My mother. She brought me to America from Norway when I was 7 and a half. I didn’t speak English. She said to me, “Now that you’re here, you can do anything,” and she was right. In so many ways, I naturally have also had the support of my husband, emotionally. He’s always held his feet on the ground.

GCI: What is key to balancing your business and personal lives?

Tova Borgnine: You must love, love, love what you do! My passion outside my personal life is my business. As an entrepreneur, that’s important. Don’t bring the business into your home, if you can help it. When you’re on vacation, you’re on vacation!

GCI: Speaking of which, what is your favorite destination?

Tova Borgnine: Italy—specifically Lake Como—above Milan, where George Clooney has a home.

GCI: If it were mandatory karaoke night, what would you be singing?

Tova Borgnine: Frank Sinatra’s “My Way.”

GCI: What do you have in store for the future?

Tova Borgnine: We’re introducing a new fragrance, TOVA Signature Summer. It’s clean and sensual with a tickle of sunshine.

Editor’s note: For more on Tova Borgnine, read GCI magazine’s June 2008 issue. For photos of Tova and others at the 2008 Fifi Awards gala, taken for GCI magazine and Perfumer & Flavorist magazine (courtesy of Allured Publishing), click here. For more on electronic retailing, look for a special interview with one of QVC’s beauty executives in the August 2008 back page profile of GCI magazine.