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Roux Profile: Innovation Leads to Longevity
Posted: August 7, 2007, from the August 2007 issue of GCI Magazine.
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Yet, growth and longevity require not only solid product offerings to keep market share, but relevancy within a target marketplace. “Roux has maintained its relevancy in the professional market by producing quality products that have little competition. When you make the best hair color stain remover and the only lash and brow tint that has safely been used in salons for more than 50 years, it’s easy to stick around.”
With quality in mind, Roux is striking out in new directions to stay relevant to its market, meeting trends head-on through innovation.