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Principles of Sustainable Development Q&A
By: Jeff Falk
Posted: October 9, 2008, from the October 2008 issue of GCI Magazine.
page 4 of 5
GCI: What are the longer term ramifications to the company? What does Alban Muller International see as the result and benefits to the environment and, in turn, to its customers?
Muller: For example, we have totally modified our processes to produce our extracts. It was necessary to be able to use recyclable solvents, to avoid the use of preservatives (for that we introduced specific pasteurization technologies), and to reduce fuel consumption, etc. Customers and consumers do understand that they have to participate [in the management] of resources for their planet and their descendants.
GCI: Beyond fiscally trackable or chartable metrics, how has Alban Muller International’s vision impacted its as a corporate citizen? What is the feel good factor and how does that, in itself, impact practical business matters?
Muller: Pride is a potent motivation factor, and I believe our co-workers are particularly proud to work in a company respecting the environment for them and their children.
GCI: What do sustainable development efforts mean to the beauty industry as a whole? How do corporate efforts such as Alban Muller International’s parlay into the lives of consumers?