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Dow Corning Transforms Business Strategy
Posted: June 9, 2009
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Sustainability: Increasing demand for products, processes and technologies that meet environmental and societal needs will play a key role in Dow Corning’s innovation activities. The company anticipates more than 50% of its innovation portfolio will be on projects linked to sustainability. A significant area of focus will be solar power to help the solar industry move towards being economically competitive with conventional energy sources, and become a sustainable energy option. In the past 5 years, Dow Corning and its joint ventures at the Hemlock Semiconductor Group have announced investments of more than $4.5 billion to research, develop and expand production of materials critical to the solar industry. Dow Corning has also announced openings of two solar solutions applications centers in the past two years, in the U.S. and Korea. Additionally, the company will expand solutions to support the growing wind power sector and “green” construction materials.
Efficiency: Dow Corning, according to its statement, is creating the world’s largest online marketplace for silicone materials through a significant expansion of its Xiameter business model—Dow Corning’s Web-enabled business for selling standard silicone products at market-driven prices. Customers will now have access to more than double the current product choices, as well as new volume ordering options. In addition, for the first time, customers will also be able to purchase Xiameter branded products through distributors. Dow Corning says the expansion of its innovative Xiameter business model will help silicone purchasers who are impacted by the global economic recession but will also help them improve efficiency when the economy recovers.
“Our direction is borne from extensive customer research, audience segmentation, and recognition that transformation needs to be proactive, not reactive,” Burns said. “That kind of rigorous methodology and thinking will help to shape our future as we position ourselves to meet customer needs at any point on the value chain through our Dow Corning and Xiameter brands.”