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Creating the Perfect Product: The Role of Engineering Technologies

By: Brian Bell, Peter Spicka and Aniruddha Mukhopadhyay
Posted: October 13, 2008, from the April 2006 issue of GCI Magazine.

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References

  1. The Euromonitor Report on the Worldwide Market for Cosmetics and Toiletries, 2004: www.euromonitor.com/article.asp?id=4018
  2. Mindbranch market research Web links: www.mindbranch.com/catalog/product.jsp?code=R154-1075, www.mindbranch.com/catalog/product.jsp?code=R136-2799, (Accessed Aug 14, 2005)
  3. “The First Moment of Truth”—Dina Howell, Director of the First Moment of Truth Business Team, P&G, Branding 360°, Annual conference, Chicago, March 2–4, 2005
  4. www.clarkson.edu/news/view.php?id=1236 (Accessed Feb 14, 2006)
  5. KS Brown, Supercomputers Tackle More Everyday Tasks, Yahoo Finance on the Net—Investor’s Business Daily, June 22, 2005
  6. Manufacturing by Computer Simulation, Automation World, Oct. 2004, p. 36, www.automationworld.com/articles/Features/932.html (Accessed Feb 14, 2006)
  7. Two Moments of Truth, www.sgi.com/pdfs/3413.pdf (Accessed Feb 14, 2006)
  8. T Branna, Ever innovative Estée Lauder: the prestige market leader has a plan to boost speed-to-market and create even more cutting-edge products, Household & Personal Products Industry, June 2002