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Speeding to Market
By: Leslie Benson
Posted: June 9, 2008, from the June 2008 issue of GCI Magazine.
page 4 of 11
GCI: How has your business adapted to the rising demand from beauty brands wanting to outsource production?
Paddy Spence: Speed to market is the biggest demand. The development cycle has shortened, so we’re a one-stop shop. Since we own Nature’s Gate and are a brand marketer, we have a consumer approach that other third parties do not.
Glenn Sandgren: Because of the myriad of global supply issues such as timing, country of origin, safety and contamination, and pressure to reduce inventory while improving or maintaining speed to market, we have had an increase and an interest in outsourcing from mid to large brands.
Bill Hunt: The business has grown rapidly. Outsourcing is recognized as a cost-effective way to manufacture products and to better utilize capital on marketing and growth initiatives, versus investing in brick-and-mortar manufacturing facilities. Surefil has invested heavily in superior chemical compounding facilities, bulk materials handling and high-speed packaging to serve the ever-increasing demands for higher quality and lower cost from brand marketing companies. New investments include vision systems, servo-driven fillers, cappers and labelers.