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Speeding to Market

By: Leslie Benson
Posted: June 9, 2008, from the June 2008 issue of GCI Magazine.

page 8 of 11

Paddy Spence: For us, familiarity with naturals and organics has given us a huge advantage as brands are looking into becoming green. The product segments we’ve chosen to focus on have been some of the biggest growth categories in personal care.

Glenn Sandgren: Passion, technology, reliability, flexibility and good customer service help give us the edge. Each year, we have experienced growth, and each year has been better than the last.

Bill Hunt: Surefil’s competitive advantage is based on high quality and high-speed filling, coupled with excellence in customer service, yielding a long-term sustainable cost advantage. Our biggest boom was in 2007. Our growth from 2006 to 2007 was a factor of four.

Vonda Simon: We offer paraben- and sulfate-free products, as well as naturals and organics.