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Speed to Market: Becoming Lean Through Outsourcing

By: Dave Becker
Posted: June 3, 2010, from the June 2010 issue of GCI Magazine.

page 5 of 6

Allow the experts to work for you and you will get great results.”

Lastly, Ferrall recommends maintaining a practical outlook. “Expect depth, but not necessarily breadth from your outsourcing partners. No company can be an expert in every aspect of the business. GDMI focuses heavily on product development and manufacturing of products. Our resources are fully dedicated to what we do best so we can provide the best quality and service with timely delivery,” she says. Be wary of any company claiming it can do everything, and don’t insist that outsourcing companies perform tasks for which they’re unsuited. The ideal supply chain is one in which every participant understands its contribution and focuses on doing its specific part to the best of its ability.

When it works, nothing can make a company more efficient and successful.

Outsourcing is a long standing tradition in the beauty industry. Like many long standing traditions, it includes many dated ideas and concepts. If businesses must become lean to compete in the current marketplace, it stands to reason that business relationships must also become lean in order to survive and thrive. The world is changing.

Business is changing. Luckily, outsourcing is also changing and providing opportunities for companies to improve more than just the bottom line. With the right outsourcing partnerships, companies can improve their products and themselves.