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O.Berk Company Shares Four Essentials For Tomorrow’s Packaging

By: O.Berk Company
Posted: September 21, 2010

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Think backwards. This may sound like heresy to some, but with the outstanding selection of stock packaging choices (thanks to the materials, shapes and decorating techniques available), one of the smartest moves may be to “pre-source” the package before it’s designed.

“Custom” stock. Creative decorating options increase almost every day thanks to continuous advances in the packaging arts arena. Color and design can take on a whole new meaning when silk screen-printing is substituted for pressure sensitive labels to decorate containers. It’s more sustainable in terms of the environment, and it avoids scrapping large inventories of unused labels when there are copy changes.

4. Partner

A bigger brain is better. Work with a trusted resource that has the ability to meet your needs today and in the future. A distributor who understands where the packaging industry is today and where it will be in the future can help you with smarter and more effective packaging solutions.

The need for speed. Look for a distributor that has outstanding capabilities, resources and services—from sourcing your containers and closures, to stocking them if that’s what you require, to providing decorating and labeling services. You’ll save on time when your package’s production and timeline are more efficiently managed by a single distributor, enabling you to take your product to market faster.

Space: your final frontier. Partner with a distributor who has the ability to warehouse excess quantities of your order until you need them. This can result in considerable savings because you can buy in greater quantities and free up your warehouse space for other uses.