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GCI: As consumers have adopted a “back to basics” mindset with the economic downturn, what has the impact been on your packaging in terms of development and design?
Carafa: Typically during an economic downturn, consumers turn to less expensive, single-pack items instead of multipacks that are found in the big box stores such as BJ’s, Costco and Sam’s Club. As a result, our customers want to redesign their single-pack products, which turn over at a much quicker rate. Also, eye-catching designs incorporating high-contrast coatings or foils are more prevalent now than before.
Rusch: Overall, product differentiation is as popular and widespread as ever. Many of our customers want to drive shelf appeal of their products through the use of custom colors, shapes and secondary operations. We’re discovering the use of anodized aluminum is increasing along with customization to ensure products stand out on shelves.
Hutson: With the economic downturn, the consumer looks for the added value that a product can provide. There are many ways that packaging design can address this consumer need, and Topline’s added-value solutions include multifunctional packaging concepts that create a spa/salon experience at home.