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The Trends Affecting Color

By: Clariant's ColorWorks team
Posted: March 29, 2012, from the April 2012 issue of GCI Magazine.

Color is a powerful communications tool with the ability to convey emotions and stories. It has deep connections with cultural, political, religious and social influences, as we all respond to color psychologically and intuitively. In a world filled with conflicts and pressures, the impact of color, whether conscious or subliminal, can bring value to our lives by positively influencing our moods. It can take us from sad to happy, tired to alert, anxious to calm. In knowledgeable hands, valuable guidance can be provided for applying color to real-world challenges to achieve desired outcomes. In the world of plastics, that guidance comes from Clariant's ColorWorks and its ColorForward color design tool.

ColorForward is a dedicated color forecasting service in the plastics industry, now in its seventh year. ColorForward’s predictions help define what colors consumers will respond to in the years ahead. The service has proven to be of great value to manufacturers of all types of products, giving them a head start on using the power of color to influence consumer purchasing decisions.

The color selections for 2013 are based on four powerful societal trends that are deemed to have the strongest global impact in the near time frame.

Science Superhero

Climate change, diminishing energy supplies, feeding a growing global population, pollution of land and oceans and new disease threats are monumental challenges we wake up to daily. But, there is hope in a trend Clariant calls Scien-Sational. It represents the growing sense of optimism we have in the capabilities of science and technology to find the best solutions. We fully support our scientists and believe their experimentation and explorations will yield amazing breakthroughs and achievements that will improve the quality of life for everyone on earth.

I’m Loving Eat!

Our food supplies have entered center stage. Food has taken on a greater meaning than mere sustenance in our lives. It's a trend Clariant calls Foodture. We live in a global society where what we eat, how it's grown and where it comes from are important issues. TV channels dedicated to food, celebrity chefs and cookbooks by the score, and culinary tourism are examples of our obsession with what we eat and the search for new tastes. Urban vegetable gardens are commonplace. And new technologies are developing ways to produce food closer to where people live.

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