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Beliefs and Opportunities

By: Jeff Falk
Posted: May 9, 2007

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“We like to look at this not as a challenge but as an opportunity to be creative and resourceful,” noted Delfausse.

Armed with a wealth of packaging experience gained before joining Aveda, Delfausse had to adjust the way he thought about material selection and parts assembly.

“This has been a tremendous sourcing and quality adjustment,” said Delfausse. “Supplier environmental and social ethics is also a new consideration. The good news is that social responsibility is becoming a norm in today’s business world.”

Being socially responsible has required Aveda to make some shifts in traditional packaging supplier paradigms, including moving from the typical package development in which its molder selected the particular brand of resin or material to use. Aveda now goes all the way back to the resin supplier (in Aveda’s case, a recycler) to ensure the source and quality of the feed stock.

“Partnerships are very important because we need suppliers who are willing to seek out and find uses for innovative materials,” said Delfausse, who also works with representatives from companies outside the cosmetic industry through the Sustainable Packaging Coalition and through the SoL Sustainability Consortium.