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Packaging Material Trends 2010

By: Jeff Falk
Posted: January 19, 2010, from the January 2010 issue of GCI Magazine.

page 4 of 4

How do material trends trickle down from wider consumer packaged goods segments to impact beauty packaging?

MC: Material trends tend to spread from one market segment to another when it’s practical for multiple uses and different manufacturing lines. At Pack Expo shows, we commonly see instances where, for example, a company needs a solution for beverage packaging but prefers a solution used by a food brand and, ultimately, finds a way to apply it to their product.

The stand-up pouch is a great example. We first saw it used to package Capri Sun beverages. Two years after that product package launched, stand-up pouches were adopted for a wide range of products. The borders that separate packaging innovations among different markets are porous. It’s entirely possible that stand-up pouches will penetrate the beauty market one day.