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Where Brand Identity Meets Economies of Scale

By: Elizabeth Abrams
Posted: April 6, 2010, from the April 2010 issue of GCI Magazine.

page 4 of 4

Advanced Beauty Systems, a CaseStack consolidation customer and beauty care supplier, has saved thousands of dollars in damages and cut more than 67.7% of its carbon emissions. With consolidation, the company is realizing both monetary and environmental benefits.

The emphasis of going green stems from the need to do more with less, and packaging is a perfect platform upon which to show that you understand and appreciate the way that concept has affected your consumer. By retooling packaging’s look, structure and delivery, a brand owner stands to simultaneously improve the consumer’s first impression, save money and improve sales.

Elizabeth Abrams is the marketing associate at CaseStack—where she handles the public relations, advertising, marketing and business intelligence strategies for the rapidly growing provider of sustainable logistics solutions. A substantial background in journalism and advertising brought her to CaseStack, where she has worked since 2008.