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New in Packaging (page 32 of 42)
Dec 07, 2009 | 11:41 AM CST
By: Jeff Falk, with contributions from Brian Budzy…
In building a color scheme for a brand, it’s not the colors themselves that rule the day, but rather building a color scheme that best expresses the brand and positively impacts sales.
Nov 09, 2009 | 02:09 PM CST
By: Elizabeth Abrams
In addition to being the outward, and often first, manifestation of brand identity, packaging directly affects the bottom line. Considering packaging in terms of its impact on shipping costs allows near-term savings and is key to long-term efforts toward sustainable practices and building brand equity.
Nov 09, 2009 | 01:56 PM CST
By: Lisa Doyle
Leverage your packaging to connect with male consumers and build the man/brand relationship.
Nov 09, 2009 | 01:36 PM CST
By: Eric Albee
Continued success in the home care category will rely on fragrance products that are both performance-focused and earth-friendly.Continued success in the home care category will rely on fragrance products that are both performance-focused and earth-friendly.
Nov 09, 2009 | 09:38 AM CST
Injection-molded tips intended to add affordable luxury and functionality.
Oct 29, 2009 | 03:03 PM CDT
Partnership toward further development of BeautyEurasia Istanbul; 2010 edition of show to be powered by Cosmoprof Worldwide Bologna.
Oct 27, 2009 | 03:59 PM CDT
Company sees slight recovery in the cosmetics business thanks to rising demand and falling inventories.
Oct 14, 2009 | 10:52 AM CDT
Qosmedix's new luxury makeup brushes aimed at consumers looking for affordable professional-grade products; branding options available.
Sep 29, 2009 | 09:39 AM CDT
Company states successful lines require strong, clear identifiers in order to remain firmly established in consumers’ minds.
Sep 04, 2009 | 11:11 AM CDT
Event to showcase packaging technologies, packaging issues and the impact on brands.