Baralan, a leading company in primary packaging for the cosmetics industry, will be at Luxe Pack New York 2024, featuring innovative 3D techniques, iconic shapes, sophisticated finishes and versatile accessories.
The company shares its distinctive vision of a new strategic cosmetic future, emphasizing integrity, reliability, quality and premium service, achieved through constant research and development, focusing on environmental sustainability, both in operations and in products.
Baralan is exploring a cross-media communication wave to create strong connections with younger generations, thus the recent TikTok debut of @houseofbaralan. Overall a contemporary vision that of Baralan, featured in the in-house project Beautytude 2024, with which the company intends to represent its commitment to anticipate and preview the most significant beauty trends. An expression of a globally inclusive and genderless self-care routine that in this third edition emphasizes precise and functional skin care applications, while also addressing similar trends in makeup, eyes and lips, with a focus on customizable packaging. New shapes, styles, functionality and gestures are among the novelties for 2024 glass stands out with several new launches planned.
Baralan enriches its collection with a series of items ranging from glass to accessories, from applicators to caps. Bringing attention back to glass, the company’s primary focus, the standard collection of glass bottles expands with new styles and capacities even with different neck variants to allow for a more extensive combination of accessories. The series of roll-on bottles can also be expanded to better response to market needs. Finally, to expand the standard range of glass jars, Baralan introduces for the first time a new line of square-shaped jars, whose new geometric shape, which combines a square section with slightly rounded sides, gives the jar a modern and elegant look. The latest revolutionary novelty, as unveiled at Cosmoprof Worldwide Bologna, introduces a new era in customization, an innovative solution for 3D Decoration of glass and plastic accessories tailored to the cosmetic industry, developed in collaboration with Stratasys, a leader in 3D printing, and ICA, a global reference for innovation in glass and plastic paint. This paves the way for 3D printing in serial production, offering cost-effective, timely and sustainable solutions.
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