Brynwood Partners VI L.P. announced its portfolio company Golden Sun, Inc. (doing business as Newhall Laboratories) acquired the rights to the L.A. Looks, Dep Sport, Zero Frizz and Thicker Fuller Hair portfolio of hair care brands, the Soft & Dri female deodorant brand and the Pure & Natural liquid hand soap and body wash brand from The Dial Corporation, a subsidiary of the Henkel group. Based in California, Golden Sun is wholly-owned by Brynwood VI. Terms and conditions of the transaction, which closed on April 1, were not disclosed.
"We are delighted to announce the acquisition of this great portfolio of brands," said Dario Margve, chairman of Golden Sun. "We believe that, in particular, the L.A. Looks and Dep Sport businesses will greatly complement our La Bella hair care brand. The remaining acquired brands have loyal consumer followings and will greatly benefit from the renewed attention that our company will provide to the sales and marketing efforts."
In its 28-year history, Brynwood Partners has acquired 30 corporate brands from 13 different corporate sellers, including these Henkel acquisitions and its acquisition of the Coast brand through its High Ridge Brands Co. portfolio company. Since January 2011, the firm has successfully completed the acquisitions of 14 corporate brands in five separate transactions.