Beiersdorf Continues Re-focus on Beauty Care
Posted: November 25, 2008
Beiersdorf and 3M announced that 3M has entered into a definitive agreement to acquire the FUTURO health supports and compression hosiery product line from Beiersdorf.“This sale allows us to continue our strategy of focusing on our core business of skin and beauty care,” said Thomas-B. Quaas, chairman of the executive board, Beiersdorf AG. “Our goal is to clearly develop our Nivea and Eucerin brands in the U.S. market.”