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Why Hasn't Anyone Acquired Honest Company?

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Is beauty at the core of Honest Company's future?

Honest Company plays in the increasingly lucrative natural beauty sector and reportedly has annual revenue of $300 million and a valuation of about $1.7 billion. At the same time, beauty M&A has never been hotter. So why is the company still independent?

We previously reported rumors of a Unilever takeover, but that deal has yet to materialize. Nor has an IPO. An excellent review by TechCrunch offers some insights on why.

The company is reportedly focused on a broader omnichannel strategy, international expansion (Canada and, perhaps, Europe) and, maybe, a more beauty-centric strategy. The evolution has come alongside departures of top executives, TechCrunch notes. These changes may signal the reasons why Honest Company hasn't (yet) announced a big move.

 

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