Why Hasn't Anyone Acquired Honest Company?

Dec 15th, 2016

Jeb Gleason-Allured

Is beauty at the core of Honest Company's future?

Is beauty at the core of Honest Company's future?

Honest Company plays in the increasingly lucrative natural beauty sector and reportedly has annual revenue of $300 million and a valuation of about $1.7 billion. At the same time, beauty M&A has never been hotter. So why is the company still independent?

We previously reported rumors of a Unilever takeover, but that deal has yet to materialize. Nor has an IPO. An excellent review by TechCrunch offers some insights on why.

The company is reportedly focused on a broader omnichannel strategy, international expansion (Canada and, perhaps, Europe) and, maybe, a more beauty-centric strategy. The evolution has come alongside departures of top executives, TechCrunch notes. These changes may signal the reasons why Honest Company hasn't (yet) announced a big move.

Jessica Alba will shift her creative energy to new endeavors after a successful fourth quarter.

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Alba will continue to provide her support and leadership as a member of Honest’s board of directors.

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The funding round was led by a16z crypto and The Estée Lauder Companies' New Incubation Ventures (NIV).

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In his new role, King will lead the brand's category, channel and geography strategic growth plans, with a particular focus on its luxury beauty positioning in makeup, fragrance and skin care.

Throughout her career, Green Yip has held senior appointments at Estee Lauder and LVMH.

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