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Sephora Americas announced that Lina Kutsovskaya was named to the position of vice president, executive creative director. In this role, she will oversee and guide the evolution of Sephora’s brand image to continue to differentiate Sephora in the busy beauty landscape, with responsibility for advertising, catalog, video and website design.
David Suliteanu, CEO of Sephora Americas, said, “We are committed to elevating the Sephora brand in creative, unique and powerful ways. Our appointment of Lina Kutsovskaya as our executive creative director reflects our dedication to this and to continuously making Sephora a more exciting place to shop.”
“Lina’s accomplishments reflect her visionary eye for design," said Sharon Rothstein, senior vice president of marketing, Sephora Americas. "The combination of her experience in magazines and in retail is ideal for Sephora as we work to continue to differentiate our marketing approach and reinforce for our clients our commitment to newness and innovation in beauty.”
Before joining Sephora, Kutsovskaya served as vice president of advertising at Barneys New York, and worked on the creative direction for top fashion and lifestyle magazines including Teen Vogue and Nylon.