Limited Brands, Inc., parent company of Victoria’s Secret, appointed Shashi Batra as president of Victoria’s Secret Beauty.
Batra will transition from his position as president of N.V. Perricone to his new role with Victoria’s Secret Beauty by the end of January 2008. Bantra’s additional experience in the beauty industry stems from co-founding Sephora USA. He also worked for The Estée Lauder Companies, Saks Fifth Avenue, Macy’s and Christian Dior.
"Victoria’s Secret Beauty has shown incredible promise both domestically and abroad,” says Leslie H. Wexner, chairman of the board and CEO of Limited Brands. “We are elated to have Shashi lead our team with his vast experience as a merchant in the beauty industry, which is complemented by his international business acumen.”
Limited Brands, operating through Victoria’s Secret, Bath & Body Works, C.O. Bigelow, La Senza, White Barn Candle Co. and Henri Bendel, owns more than 2,900 stores.