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Model, producer, television host and designer, Heidi Klum is known for her cutting-edge style and trademark tresses. Now Unilever is tapping the sophisticated fashion icon to help launch new Clear Scalp & Hair Beauty Therapy, a line of nourishing shampoos and conditioners.
In new television commercials, Klum introduces consumers to a breakthrough approach to strong, beautiful hair that starts at the scalp. Her secret is Clear Scalp & Hair Beauty Therapy, and she wants to share it with women everywhere. Klum will star in the 360-brand campaign including TV, print and digital beginning on May 2012.
"I love the way Clear Scalp & Hair Beauty Therapy makes my hair look and feel," said Klum. "It's a revolutionary new approach in caring for your hair—feed the scalp—it makes sense to me."
New Clear Scalp & Hair Beauty Therapy shampoos and conditioners are available in six ranges to address various hair and scalp needs for women including: Total Care, Damage & Color Repair, Volumizing Root Boost, Strong Lengths, Moisturizing Dry Scalp and Complete Care. The line also targets men with its Clear Men Scalp Therapy products, as well as African American women with its Clear Scalp & Hair Beauty Therapy Ultra Shea range, and the entire line of products will be available in stores everywhere beginning May 2012.