U.K. Luxury Lifestyle Brand Expands in Asia
Posted: July 8, 2008
The Estée Lauder Companies
announced a distribution agreement between its Jo Malone
luxury lifestyle brand and Asia’s international branding company, The Lane Crawford Joyce Group, for expansion into seven Asian markets, including Hong Kong, Singapore, China, Taiwan, Macau, Malaysia and Indonesia.
The agreement, effective immediately, will push for the opening of new free-standing retail outlets and shops-within-shops during the next five years, beginning with the opening of the first store at Lane Crawford in the IFC mall, Hong Kong, on July 9, 2008. The Hong Kong store will feature elements reflective of Jo Malone’s flagship London shop, including library-style shelving, linear glass bottles and signature gift boxes set up throughout.
“We anticipate Jo Malone to be received very well,” says Maureen Case, president of specialty brands, The Estée Lauder Companies. “The modern esthetic of the brand and the iconic packaging will appeal to the discerning consumer in this region.”
According to Fabrice Weber, president of Estée Lauder Asia Pacific Ltd., “Jo Malone is rapidly establishing itself as a powerful destination for knowledgeable consumers looking for high-end British-chic and very tasteful products around the world, whether for self-consumption or for gifts with a classic yet modern twist. The Lane Crawford Joyce Group’s unique expertise at operating premium brands’ flagship stores in high-street and high-end malls will most definitely enable Jo Malone to create in this part of the world the undisputable success it has become in the U.K.”