Prompted by the findings of a new white paper detailing the important role of skin in overall health care and quality of life, Eucerin recently unveiled the Eucerin Skin First Council and online Skin First Pledge encouraging Americans to make their skin health a top priority. Through the Eucerin Skin First Council and Pledge, Eucerin shines a light on this critical health topic and asks the public to commit itself to prioritizing skin health. To take the Skin First Pledge, visit www.EucerinUS.com/skinfirst.
In addition, Eucerin has joined forces with HealthyWomen/HealthyWomen.org, a leading independent health information source for women, to inspire people to take the pledge. For every pledge made, Eucerin will make a donation to HealthyWomen.
"We are thrilled to take this step toward advancing public understanding of the importance of skin health," said Nicolas Maurer, vice president, marketing, Beiersdorf Inc., parent company for Eucerin. "Many see skin care as purely external but, through offering the Eucerin Skin First Pledge, we hope people will stand up and recognize the true value of nurturing the body's largest organ to ensure the utmost in health."
Health experts emphasize the need to put skin first
For more than 100 years, Eucerin has combined leading international research and design with trusted skin care expertise to bring consumers clinically effective products that allow them to feel confident with healthy, glowing skin. To bolster public dialogue about skin health and devise new ways to educate and empower consumer health awareness, the Eucerin Skin First Council was formed. This multidisciplinary expert panel includes renowned dermatologist Deborah Sarnoff, MD, leading expert in pharmacoeconomics Rajesh Balkrishnan, PhD, and mother, activist and one of the world's leading supermodels Veronica Webb.
The Eucerin Skin First Council draws experts from a diverse cross section of professional fields including medicine, education and lifestyle to demonstrate the important role skin health plays in society. These advocates have joined together in agreement that now is the time to raise awareness of the issue and commit ourselves to incorporating healthy skin behavior into our daily routines including grooming, child care and interactions with health professionals.
The Council published its Skin First Manifesto, "The Physical, Economic and Emotional Benefits of Healthy Skin," a digital white paper summarizing the important health stories the skin can tell and how we may use those stories to be better informed about other health conditions and overall well-being. Through its efforts, the Council hopes to encourage the public to put their skin first and to help them navigate the path to health. And with the release of the Skin First Manifesto, the Council members lent their unique perspectives to demonstrate the urgent need to raise awareness of the importance of skin health.
"Throughout my career and my life, protecting my health has always been one of my top priorities," said Webb. "As a model and actress, glowing skin is both a personal goal and a professional asset, and I've come to realize that achieving this is really beyond beauty and about health. As women, we're always trying to 'do it all,' and by getting our priorities straight about our health, we can truly achieve anything, from raising a family to having a successful career to maintaining a look that simply glows from good health."
"The founders of modern dermatology helped create the Eucerin brand, so its insight and experience with skin care is undisputed," said Sarnoff. "As a physician in private practice, I want to empower my patients to know their skin and recognize what it's telling them before a problem arises. Through the Eucerin Skin First program, consumers everywhere—whether their skin is healthy or in need of special care—will now have the tools needed to better understand the important role the skin plays in overall health."
"Participating in the Eucerin Skin First Council has been an exciting opportunity to explore the practical function of skin health," said Balkrishnan. "It is eye-opening to note that in a recent study, skin diseases were among the top 15 groups of medical conditions, taking a financial toll of approximately $39.3 billion per year in medical services and lost productivity. If we make skin health a top priority, we will see a powerful impact on quality of life from a financial, emotional and practical perspective."