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CCA Industries Touts New Name and Logo

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Core Care America logo (PRNewsFoto/CCA Industries, Inc.)

CCA Industries announced a new logo, business name and corporate identity. Now being called "Core Care America", this reimagining is a push to demonstrate the company's commitment to health and beauty.

This also shows CCA's efforts to turn their current position around, as explained on May 18, with the company's chairman of the board and CEO Lance Funston's letter to the shareholders. In it, he explained that this is the new effort to stop and/or slow declining earnings, after previous attempts proved unsuccessful.