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Coty Focuses on Color, Fragrance with Two New Promotions
Posted: June 25, 2013
Coty Inc. announced effective July 1, 2013, Stephen Mormoris will be appointed to the role of senior vice president, global marketing American fragrances, Coty Prestige. Additionally, Johanna Businelli has been promoted to the newly created role of senior vice president, color cosmetics, Coty Beauty.
In his new position Mormoris will build strong pillars on brands such as Calvin Klein, Marc Jacobs and Balenciaga, as well as develop new luxury fashion/lifestyle brands that consolidate Coty's fragrance leadership in the world. He will also retain responsibility for scouting new partnerships in the fragrance arena as well as overviewing some strategic relationships with existing partners.
"Steve is a seasoned, top-notch marketer who has played a key role in Coty's success over the past 12 years," said Jean Mortier, president, Coty Prestige. "Thanks to his creativity, business sense and broad understanding of global market trends, he has built strong, enduring, consumer-relevant brands in cosmetics and fragrances. His appointment will further strengthen the global ambitions of our brands, as we continue to develop Coty as a dynamic worldwide beauty leader."
"I have a real passion for Coty, the beauty industry and the brand partners who have been so instrumental in our success," said Mormoris. "I look forward to taking on this new role with gusto and helping the Coty brand further develop through Coty Prestige; the potential is fantastic."
Mormoris, who joined Coty in 2001, has been the architect of the Coty Beauty fragrance portfolio, establishing powerhouse fashion and celebrity brands spanning the prestige and mass markets, and overseeing strong organic growth. For example, he has developed strong relationships with Coty license partners such as Halle Berry, David and Victoria Beckham, Beyonce, Celine Dion, Guess, Heidi Klum, Kylie Minogue, Kate Moss and Katy Perry, among others.
He also contributed greatly to the development of Coty's color cosmetics portfolio, which now spans entry price brands to more premium/image-driven brands. Notably, he greatly contributed in turning Rimmel into a leading trendy, value-driven global cosmetics brand. Also, he was responsible for leveraging the Sally Hansen's leadership positioning in the nail category in the U.S., creating different consumer offers in nail color, nail appliques and gel color technology.
As to Businelli's new role, it marks the first time Coty has had a senior marketing position fully dedicated to color cosmetics, which has become the second-largest and fastest-growing segment in Coty. Businelli has developed an extensive expertise in color focusing on the category throughout her career. She will ensure the expansion of Coty color portfolio, growing such brands as Astor, Rimmel, Sally Hansen, Manhattan and NYC. She will also lead, along with chief scientist officer Ralph Macchio, the Coty Color Technology Innovation Council.
"Johanna has already made her strong personal mark on the development of our business. With her avid enthusiasm and industry-leading expertise, she will make a great impact in color cosmetics, which has grown to become the second-largest segment for Coty," said Renato Semerari, president, Coty Beauty.
"The creation of this role demonstrates the importance of the color cosmetics sector to Coty," said Businelli. "And it is a very positive step for the future, allowing me to leverage my knowledge of the market and the consumer for color cosmetics across the company."
Businelli joined Coty in 1997 with Coty's acquisition of Rimmel. Since then, she has occupied diverse and growing marketing and general management positions both in the United Kingdom and in Italy. She was most recently in charge of global trade marketing for the color category; working closely across global teams to align Coty's marketing initiatives with company priorities.