Guthy-Renker announced Jay Sung will join the company as the newly appointed chief marketing officer. His role will help lead Guthy-Renker’s aggressive growth plan for 2014, as well as develop and implement marketing and brand strategies for the company's brands Proactiv+, Meaningful Beauty, Wen Haircare and Sheer Cover Studio worldwide.
As CMO, Sung will develop the overall marketing and customer-experience strategy to grow Guthy-Renker’s sales through acquisition, current member marketing, multi-channel direct response marketing and brand management. An important component of the overall strategy will involve leveraging the explosive growth in the digital landscape and the rapidly evolving changes in consumer purchase behavior.
Sung most recently served as chief executive officer at Lot18, an e-commerce platform for online wine sales. Sung was responsible for the company’s significant growth in membership and revenue. Prior to Lot18, Sung served as the president of Adaptive Marketing and has also worked as CMO of ConsumerInfo.com, the parent company of FreeCreditReport.com.
“Sung’s experience in e-commerce growth and his unique involvement of building and repositioning brands will allow Guthy-Renker to maintain its position as the leader in the direct marketing business, while expanding in digital channels and new customer engagement models” said Radwell. “We look forward to the many contributions he will make managing Guthy-Renker’s marketing efforts.”