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Megan Fox Signs On as Face of New Avon Fragrance

Posted: August 21, 2013

Avon Products, Inc. announced actress Megan Fox will serve as the face of Avon Instinct, a duo of fragrances for him and her. The fragrances will launch globally beginning this fall in Europe, followed by the U.S. and other regions in 2014. An iconic beauty and a smoldering presence on screen and off, Fox is the perfect fit for the intensely exotic new scents—lush, fruity floral for Her and woody aromatic for Him. Evoking the intoxicating feeling of losing inhibitions and indulging desire, Instinct is an ode to the kind of sensuality that Fox embodies.

"When Avon approached me to be the face of Instinct, I was thrilled about the opportunity to represent these fragrances," explains Fox. "I'm so excited to be a part of this brand I've always loved and respected."

"When we developed Avon Instinct, we were looking for someone who could portray the essence of a wildly alluring fragrance," reveals Denise McEvoy, vice president, global fragrance marketing, Avon. "No one evokes magnetic attraction better than Megan—men and women alike see her as a bold, captivating beauty. She's the perfect face for a scent that's intensely alluring and a little bit dangerous."