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New CEO Steps In at AmazingCosmetics

Posted: July 26, 2013

AmazingCosmetics announced the appointment of Nancy Sawle-Knobloch as its new CEO, effective immediately.

Sawle-Knobloch—a successful management executive with broad experience based in strategic planning, business operations and structuring, and training and development—brings her ambitious, strong-willed and dynamic approach to AmazingCosmetics, where she will oversee all key business operations. Prior to her current responsibilities, Sawle-Knobloch worked for Kraft Foods, where she managed all procurement for North American ingredients and external manufacturing. In addition, she has a dynamic history of bringing teams together through creating positive, forward traction, as well as successful product and campaign development.

Lisa Thurman, AmazingCosmetics’ co-founder with her partner Sue Katz, remarked, “Nancy’s proven track record in product development and business operations makes her the perfect fit for the AmazingCosmetics family. Her consistent success managing a complex organization, as well as her strong executive qualities made her a real standout during interviews.”

“Nancy brings her visionary leadership skills, high energy and a laser focused growth strategy to AmazingCosmetics,” said Sandy Incardona, AmazingCosmetics' director of sales and marketing worldwide. “She understands where the brand is today and where we need to go with our iconic AmazingConcealer technology. Her passion and enthusiasm for our distinctive and innovative product assortment is palpable—she’s the perfect fit.”

Sawle-Knobloch said, "AmazingCosmetics has a proud history of creative and technological beauty innovations as well as a truly outstanding team of creative talent, and I look forward to bringing my passion, dedication and unique skill set to this business and continuing to build on the brand’s growing success.”

Sawle-Knobloch joined the company on July 1, 2013.