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How Shiseido Reached its Highest First Quarter for Net Sales

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Shiseido has announced its highest first quarter results for net sales. The first quarter of fiscal year 2017 spanned from January 1 to March 31, 2017.

Net sales reached ¥232.5 billion, a 9% increase from first quarter 2016 net sales which were ¥213.3 billion.

According to the company…

  • Growth was driven by borderless marketing targeting Chinese customers in Japan business, China business and travel retail business mainly in the prestige area.
  • Laura Mercier grew while Dolce&Gabbana continues to slow down, however, both were able to achieve the planned results.
  • Initiatives have begun for improvement for Bare Escentuals, cosmetics in China and personal care in Japan.