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Perfumania partnered with NBC's The Apprentice for the program's tenth season. The episode, set to air on Thursday, November 11, 2010 at 10 PM ET/PT, will feature reality star Kim Kardashian as she launches her signature fragrance in Perfumania's stores. During the episode, teams will work directly with Kardashian to create an in-store retail display for her signature perfume. The winning team's ideas will be incorporated into a marketing campaign that will debut in Perfumania stores across the country.
Perfumania's appearance on The Apprentice follows the relaunch of Perfumania.com. The site has been revamped in its entirety, providing customers with a more functional, personalized and simplified shopping experience. To celebrate, Perfumania.com will run The Apprentice Challenge sweepstakes for a chance to win a trip to New York City. Entrants must create an ad campaign that would market Kardashian's new fragrance in a Perfumania store. Director of Internet marketing Karen Reehil says, "We are always looking for ways to engage our customers, and this is a fun way to interact with our brand and newly renovated site." All entries will be reviewed by a panel of expert judges and the grand prize winner will be notified by December 31, 2010.