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Testing, Testing ... 1, 2, 3

By: Alisa Marie Beyer
Posted: March 8, 2011, from the March 2011 issue of GCI Magazine.

page 3 of 3

By strategically crafting a product concept test with impactful stories and appropriate images, your new product will say what they want to hear, and enter the beauty market with not only their blessing but their interest as well.

Alisa Marie Beyer is the founder and creative director of The Benchmarking Company (TBC), a global beauty consulting firm offering business, strategy, consumer intelligence and branding. As publishers of the “must-read” Pink Report and WomenTrends, TBC keeps its fingers on the pulse of the industry and offers unparalleled consumer insights and intelligence. E-mail:;